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This amazing design concept was created for a shoe manufacturer looking for an urban setting with a translucent effect. The walls are constructed of
aluminum frames with frosted plexiglas inserts and highlighted with orange gels.
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Inset showcase boxes were located in the four corners and allowed for sample products to be lit from halogen fixtures. A monolith column acts as a
divider at the entrance with a elliptical reception desk standing ready to greet customers.
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Inside the space, customers had ample seating area and rolling carts would bring the sample to the customers rather than the other way around.
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A beam system supported by six columns support both the specialized overhead lighting as well as the reverse tension fabric canopy.
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A well incorporated storage area is in the back or the exhibit space which shares a major display wall.
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The overall design sits on a 20 x 40 space and reaches majestically 14 feet towards the ceiling.
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