To demonstrate a new gaming console, this company wanted to maximize their space with enough terminals to eliminate any wait.

The initial design shown to the right had 51 screens for attendees to try out the games. In addition, a refreshment service bar was incorporated into the center tower to quench the thirst of the players.

This design also shows off Sierra Designs ability to incorporate theatrical lighting and special effects in a booth design.

This alternative version shows a lower count of machines to give a more open and spacious feeling within the exhibit space. The center tower has been reduced in size as well as the second level is made of tension fabric stretched over aluminum frames. This design reduces the weight of the exhibit properties and lowers the client’s drayage bill.

The truss and lights were eliminated in exchange for facility-based par cans that highlight the company graphics. Additionally, a small lounge was created behind the tower for customer meetings.